ISTRM Insights

Thinking built for
practitioners

Practical frameworks, analysis and commercial thinking on short-term rental management. Written for the people who are doing the work.

What short-term rental management actually is in 2026

The industry has grown and the complexity has grown with it. Understanding what STR management actually involves, and what separates operators who run it as a discipline from those who do not, is the starting point for everything else.

4 May 2026 6 min read

The difference between setting prices and managing revenue

Most STR operators set prices, but fewer manage revenue, and the distinction determines whether a portfolio earns what the market allows or consistently leaves money behind.

4 May 2026 6 min read

Five things your booking data is telling you that you are probably ignoring

Most STR operators have access to the data that would change their commercial decisions. The problem is not the data but knowing what to look for and what it means when you find it.

4 May 2026 7 min read

The STR Revenue Manager: Complete Cadence Checklist

Pricing reacts to the market, but revenue management shapes your position within it. A complete operating cadence for STR revenue managers, daily through annual.

16 May 2026 8 min read